FlowLab CR
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Know what each customer costs you.

We set up Google Analytics 4, Google Ads and the Facebook and Instagram Pixel on your website. Every sale, appointment, booking or inquiry is saved with its source, its path through the site and what it cost to get.

A customer's path Live
  1. AdGoogle Ads · "otoplasty costa rica"
  2. Visited the siteService page
  3. Messaged on WhatsAppPrice inquiry
  4. Became a customerAppointment booked · source saved
Monthly report
Google Ads spend
$300
Visits from ads
1,240
Customers
6
Sales
$2,880
Cost per customer
$50

Illustrative example

What we track

The whole journey, from ad to sale.

Stop guessing which ad works.

01

Where they come from

Google Ads, organic search, Facebook, Instagram, TikTok or WhatsApp. Every visit with its campaign.

02

Their path on the site

Which services or products they viewed, whether they messaged on WhatsApp or filled out the form, and where they left.

03

Who bought and how much

Every sale, appointment or booking keeps the ad and search it came from, with the amount sold.

04

What each customer cost

We match what you spend on Google, Facebook and Instagram against real sales. You know which campaign pays off.

05

Where they tapped

Heatmaps and anonymous session recordings: where people click and how far they scroll on their phone.

06

WhatsApp and forms

Every WhatsApp click and every inquiry counts as a lead, with its source.

How it works

Every customer with their source.

  1. 01

    Tagged ads

    Every ad carries its tag (UTM and gclid) so we know which campaign each visit comes from.

  2. 02

    Paths on the site

    We set up the key events: viewing a service, WhatsApp, form, purchase, appointment or booking.

  3. 03

    Source on every sale

    Every sale, appointment or booking is saved with the ad it came from, visible in your system.

  4. 04

    Live dashboard

    Your own Looker Studio dashboard with spend, customers and cost per customer, plus a monthly report.

Rates

Clear pricing from the start.

For small and medium businesses. Management scales with your ad spend.

One-time payment

Setup

$250

One-time payment. Sites with several systems or many services are quoted separately.

  • Google Analytics 4: account, property and events
  • Google Tag Manager: container and tags
  • Google Ads: account and connected conversions
  • Meta Pixel (Facebook and Instagram): installation and events
  • Microsoft Clarity: recordings and heatmaps
  • Events along the whole path: WhatsApp, form, and sale, appointment or booking with amount
  • Source of every sale saved in your system
  • Tests to confirm everything tracks correctly
Monthly

Management per platform

From$100/month

Google adsSearch campaigns and optimization, up to $500 in ad spend
$100/month
Facebook and Instagram adsCampaign strategy and setup, up to $500 in ad spend
$100/month
Google + Facebook and InstagramBoth together
$180/month
Facebook and Instagram remarketingAdd-on to a Google plan
+$40/month
Ad spend over $500Per platform
12%of ad spend

Example: with $1,500 a month on Google, management is $180. Content for Facebook and Instagram (reels and photos) is billed separately.

  • Campaign strategy and setup
  • Weekly campaign and budget optimization
  • Excluding searches that spend without selling
  • Ad testing and remarketing on Facebook and Instagram
  • Live Looker Studio dashboard
  • Monthly report with cost per customer
  • Website recommendations based on the data
Get a quote for your plan

VAT not included.

Ad spend

You decide how much to spend.

You pay the ad spend directly to Google and to Facebook and Instagram with your own card. We never charge or handle it: we only manage it.

Starter

$200/month

$6.50 a day · $47 a week

Google only, with your main services.

Recommended

Suggested

$300/month

$10 a day · $70 a week

Google with all your services, in Spanish and English if needed.

Complete

$500/month

$16.50 a day · $117 a week

Google ($350) plus Facebook and Instagram remarketing ($150).

What remarketing is

Showing your ad again on Instagram or Facebook to people who visited your site and didn't buy. It's the cheapest ad spend, because it only reaches people who already showed interest.

The first month is for learning

Google, Facebook and Instagram take 3 to 4 weeks to learn who buys. Cost per customer drops as data comes in; results are evaluated from the second month on.

Report and profit

Every month you get a PDF with the spend, the customers and the revenue they brought. We review together whether it's profitable and, if not, we adjust or pause it.

Microsoft Clarity

See how people use your site, not just how many visit.

Microsoft Clarity records visits anonymously and builds heatmaps. Google Analytics tells you what happened; Clarity shows you why.

Session recordings
Watch how someone scrolls, taps and browses a service page, like a video.
Heatmaps
Where most people tap and how far they scroll before leaving.
Rage clicks
Flags when someone taps something repeatedly that doesn't respond.
By campaign
Filter only the visits that came from Google, Facebook or Instagram.
How we install it
  1. We install it inside Tag Manager, without touching your site each time.
  2. We connect it to Google Analytics to match recordings with campaigns.
  3. We mask personal data and anything typed into forms.
  4. Every month we review the recordings and tell you what to fix to sell more.
Tools

The same ones big agencies use.

  • Google Analytics 4
  • Google Ads
  • Google Tag Manager
  • Meta Pixel (Facebook and Instagram)
  • Microsoft Clarity
  • Google Business Profile
  • Looker Studio
Contact

Let's talk about your project.

Quick question? Message us on WhatsApp. Want a quote? Fill out the form.

What would you like a quote for?

WhatsApp